Server-side event delivery

Your conversion signal, delivered.

Ad blockers, iOS, and cookie loss quietly drop a third of your conversions before they ever reach your ad platforms. Meridic collects every event first-party, resolves identity, and delivers it server-to-server — so the numbers your ads optimize on are the numbers that actually happened.

// No tag manager required. Two script tags, live in minutes.

Your sourcesMeridicDestinations
~30%signal recovered <1sto delivery 0double counts SHA-256PII hashed in-browser Consentaware by default
How it works

Collect once. Map once. Deliver everywhere.

Meridic sits between your site and your ad platforms as one durable pipeline — not a pile of brittle pixels. Point your events at it and it handles the rest.

01 — Collect

Every event, first-party

A lightweight browser collector captures on-site events, and signed webhooks capture server-side ones — bookings, refunds, offline conversions. Nothing depends on a third-party cookie surviving.

02 — Map

One canonical schema

Raw events are mapped to a clean, destination-neutral model — identity, value, currency, attribution — with a guided editor. Define what a “purchase” means once, for good.

03 — Deliver

Reliable, deduplicated

Meridic delivers server-to-server with retries and a live health view, sharing an event ID with your browser pixel so nothing is counted twice. Meta Conversions API today — more destinations on the way.

The platform

Built for signal that has to arrive.

The unglamorous parts of server-side tracking — identity, dedup, consent, delivery — handled properly, so you don’t have to.

First-party collection

Served from your own domain, resilient to ad blockers and browser privacy limits — the signal client-side pixels drop.

Identity resolution

Stitches browser and server events to one customer with a deterministic hashed ID. Raw PII is hashed in the browser, never stored in the clear.

Deduplication

Server and browser share one event ID, so Meta counts each conversion exactly once — no inflated numbers, no guesswork.

Reliable delivery

A persistent retry queue rides out API hiccups, with a live health view showing acceptance rates and what failed — and why.

Consent aware

Honors consent mode out of the box — events respect a visitor’s choices before anything leaves the browser.

Guided, not code

Connect a source, map events, and go live from a dashboard — with a preset for common platforms so you start with sensible defaults.

Install

Live in two tags.

Drop the snippet in your site’s <head>, trigger an event, and watch it arrive in Discover. No engineering ticket, no tag-manager gymnastics.

Built for experiences

Made for businesses that sell moments, not SKUs.

Purpose-built for the way experience brands actually convert — high-intent bookings, timed inventory, and offline redemptions that generic tracking never sees.

Ticketing Live events & festivals Attractions & venues Tours & activities Hospitality & booking Membership & passes

Stop optimizing on half the picture.

Spin up a workspace, install the snippet, and see your first server-side conversion land today.